About Touch Point
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home → about us
We're a digital marketing agency based in New Orleans, Louisiana. Our goal is simple: to bring more business to your small business through effective digital marketing strategies. We live in a world where most people today discover and research businesses through digital means, whether it's on the internet or on their mobile device. So as a small business, it's imperative that you position yourself to take advantage of those customer touch points, and that's where we come in. From website design and search engine optimization to social media and mobile marketing, everything we do is designed to help expose your business to more customers and, as a result, grow your customer base and your business.
Our focus is on helping small businesses, those that depend upon attracting local customers in order to succeed. As a small business owner or employee, you may make up the entire marketing department of the business. Understandably, you don’t have the same marketing budget and resources as the Starbucks, Walmarts, and McDonalds of the world. But that doesn’t mean that you can’t use the same effective marketing methods that they use. We pride ourselves in our ability to create effective and affordable marketing solutions that meet the goals of small businesses. So consider us your very own personal marketing team.
Every small business is unique and different. So in order to create effective digital marketing strategies for any client, our approach involves these six important steps:
1. Our first step involves listening, which we always prefer to do face-to-face if possible. We want to learn more about you and your business. We want to understand who your current customers are and who your ideal next customer is. And we want to understand what your current marketing methods are, what kind of results they're producing, and what your short and long-term goals are for your business.
2. The next step involves analyzing. We analyze your industry. We analyze your target market. We analyze your current marketing strategies, such as your web site if you have one. And finally, we analyze your competition to discover areas and opportunities that will give you an advantage.
3. Next, we plan. Planning involves taking the insight gained from the previous two steps and designing marketing strategies to help meet your goals. This may involve creating concepts for web design or redesign or strategies for search engine optimization, local SEO, or mobile marketing. We meet with you again to share what we have discovered during Step 2 and discuss our recommended strategies.
4. After meeting with you to refine our plans, we begin to create. Our team takes the initial concepts and strategies and turns them into polished results. Everything that we do during this step is done with a clear understanding of your goals and with your target market in mind. After your final approval, the strategy goes live, and that’s when the real fun begins.
5. In order for any marketing strategy to truly be effective, it must be measurable. And that’s the beauty of digital marketing—it can be measured and analyzed like few marketing methods can be. Once the marketing strategy or design has been implemented, we will monitor things closely to ensure that each initiative is having success and recommend adjustments as needed.
6. We love helping small businesses and we love our clients. We never view any project as “just a project” but as the beginning of a long and supportive relationship. We will always be here for you to answer any questions, to share our advice, to tweak things as needed, and to help your business grow. Because in the end, we want to become not only your digital marketing agency, but also your friend and partner in your business’ success.