home → mobile marketing
home → mobile marketing
People today are on the go more than ever before. And at every turn, they are inundated with marketing and advertising messages, which most people simply ignore. Reaching prospects with your marketing message and doing so in a cost-effective manner is a real challenge today, to say the least. That is exactly why your business should consider adding mobile marketing to your marketing strategies.
So what exactly is mobile marketing? Well, according to the Mobile Marketing Association, a global non-profit mobile trade organization, mobile marketing is "a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network." We at Touch Point sum up mobile marketing this way: It's the powerful ability to use mobile devices as the vehicles to deliver your company's marketing message directly into the hands of your customers and engage and interact with them no matter where they are and at any time.
Mobile marketing encompasses a wide range of strategies that can help you to engage and communicate with your customers and market your business. It includes building a web site that is optimized for mobile devices. It includes developing a mobile app to create further value for your customers. It includes using SMS and text message campaigns, multimedia messages, mobile ads, local SEO, mobile coupons, and QR codes to reach, attract, and retain customers.
With over 5 billion mobile users worldwide, and taking into consideration the constant close proximity of mobile devices to their users, mobile marketing offers your business a unique opportunity: you are able to cut through all of the advertising "noise" that surrounds people today and be noticed. Unlike other forms of advertising and marketing, people actually see your message, and for those few important moments, you have their undivided attention.
We invite you to explore the various facets of mobile marketing that we offer. And if you have any questions regarding how your business can implement this highly effective, low-cost means of marketing, please don't hesitate to contact us. We'll be glad to help.
A very inexpensive but effective means of delivering
your marketing messages.
The coupons that have redemption rates several
times higher than traditional coupons.
Deliver your ads directly into people's hands
and make sure that they're noticed.
A simple and free marketing tool that has
A web site that mobile phone users will appreciate
and proven to lead to more conversions.
A great way to connect with your customers
and build brand loyalty.