At the beginning of 2012, approximately 10% of all Internet traffic came from mobile devices. Nine months later, that number jumped to 16% and continues to climb, primarily due to the growing popularity of smartphones and tablets. This testifies to the fact that as a society, we are becoming more mobile and less dependent upon wired connections.
What all of this means for your business is that if you have a web site, there is a good chance that many of your visitors are accessing your site with a mobile device. And if that is the case, it’s important that you consider what kind of experience those mobile users are having. If their experience is similar to what is pictured on the right (difficult-to-read text, small buttons, impossible navigation, etc), research has shown that visitors will quickly abandon your site for a competitor’s—and they will not return to yours.
One solution to this problem is by having a responsive web site. A responsive web site essentially “responds” to the type of device that is being used to access the site. The image at the top of this page illustrates how a responsive web site would look on a computer screen, a smartphone, and a tablet computer. Notice how the design and layout change so that the text remains legible, the menu buttons are easy to touch and click, and the content is easy to view even on a mobile device without any pinching and zooming or horizontal scrolling. All of this happens automatically for the user. So a responsive web site is almost like having several versions of your web site all rolled into one.
We at Touch Point Digital specialize in building responsive web sites. We can design a site for your business that looks great on any device so that the user experience is a good one every time. And as modern and technological as they are, we can build you a responsive web site for a cost that is comparable to building a regular web site. So give us a call at (504) 875-2225 or send us a message via our contact page and let’s discuss creating a web site that helps you and your business look great on every device.